Iceland has become the first supermarket in the UK to launch plastic-free reusable woven bags.

The new bags are a combination of paper and cotton designed to match the performance of existing woven bags.

However, the bags will cost £1 each – and it it remains to be seen how much uptake they receive from shoppers.

They will be sold alongside sustainably sourced reusable and recyclable paper bags (30p) and insulated freezer bags (£1.50).

Richard Walker, managing director of Iceland, said: “We know that many customers are still using ‘bags for life’ only once so we have been working hard to create an alternative plastic-free reusable solution. Nearly 500 million plastic bags for life were sold last year in the UK – a steep decline in recent years – but this figure is still far too high.

“These new paper cotton bags will offer our customers a strong, reusable alternative to plastic bags. We’re looking forward to seeing how customers respond to these new bags as part of our wider plans to reduce our plastic footprint.”

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