New York's Strand Bookstore partners with Bottega Veneta to sell a $3,100 TOTE BAG  | Daily Mail Online

2022-09-17 02:05:11 By : Ms. Judy zheng

By Joseph Michalitsianos For Dailymail.Com

Published: 13:44 EDT, 13 September 2022 | Updated: 15:42 EDT, 13 September 2022

New York City’s famed Strand Book Store has launched a collaboration with high-end Italian designer Bottega Veneta and released several tote bags priced in the thousands.

The line of bags debuted at a swanky dinner party organized at the Union Square store by Bottega Veneta’s Creative Director Matthieu Blazy and featured an array of celebrities sporting the new bags.

The cheapest bag offered is the 'classic' black leather tote bag sold for $1,495, followed by a yellow bag priced at $2,090, while the most expensive of the bunch is a bag woven in Bottega’s signature Intrecciatio weave that costs $3,100.

A-listers such as Chloe Sevigny, Bella Hadid and Angus Cloud swanned around the party that served lobster, halibut and tiramisu.

The Strand faced the possibility of shuttering it’s doors during the pandemic as revenue dropped 70 percent and left owner Nancy Wyden begging New Yorkers to spend at the store.

Bella Hadid sports the 'classic' black Bottega Veneta leather tote bag, priced at $1,495

The Strand faced the possibility of shuttering it’s doors during the pandemic as revenue dropped 70 percent

The yellow tote bag, priced at $2,090, is shown here as part of the promotion between the two brands

Actress Chloe Sevigny attended the event and mingled with other celebs and owner of the store Nancy Wyden

While her request paid off and the Strand was revitalized, Wyden faced criticism for being the millionaire wife of a Democratic senator and still asked New Yorkers to help her out.

After the city's residents dutifully lined up to save the store, Wyden took to social media to thank people for helping her out and showed off the lines in front of her store.  

Despite this, she mingled at the party and gaped at Bottega’s wares, commenting on one bag: 'I can’t stop touching it, the leather is just so soft.'

She also admitted to Vogue that her family, who has owned the store since its opening in 1924, would have never seen this coming.

'Never in a million years would they think that our logo would be on a Bottega bag,' she said.

Wyden bought hundreds of thousands of dollars in Amazon stock before she made her request, and was also found to have benefitted from a PPP loan while laying off store employees.

She made three purchases of Amazon securities between April 6 and May 1 of 2020, when the pandemic forced businesses in New York City and other parts of the country to shut down.

In total, Wyden owned between $220,010 and $600,000 in Amazon stock.

According to The Oregonian/Oregon Live, disclosure forms from 2011 revealed that Nancy Bass Wyden owned between $12million and $56million in assets ranging from real estate properties to stock and other securities.

The most expensive of the bags, which features the Italian brand's signature Intrecciatio weave, is priced at $3,100

The Strand is owned by Nancy Bass Wyden (above), whose net worth is estimated to be in the tens of millions of dollars

Strand Book Store put out a call for help on Twitter on Friday, saying that its cash reserves were 'depleted'

Those assets include The Strand Building, where the bookstore is located. The building at 828 Broadway is valued at just north of $41 million, according to Property Shark.

Her investment in Amazon came despite the fact that she publicly lamented how politicians were giving Jeff Bezos' firm corporate tax breaks.

Blazy, who has been at the helm of Bottega’s design for under a year, has reinvigorated the brand by reviving older advertisement campaigns, including one they did in 1978 with Andy Warhol.

He has now invoked the Strand’s lasting identity to help puff up Bottega’s brand, and said at the launch party he once fell asleep on the store’s third floor, joking he 'was reading a bad book.'

Blazy also worked to commission a series of cartoons from The New Yorker, with each aiming to celebrate the storied history of Strand Book Store.  

After the launch of the bags, which will be sold online starting September 15, the Strand will run a collection of books curated by Blazy, including works from Wolfgang Tillmans, Alvaro Barrington and Carl Aubock.

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